Estimate whether a sponsor package can carry its weight.

Use expected leads, conversion assumptions, and value per conversion to estimate sponsor value and break-even activity.

Value formula Leads × conversion × close rate

ROI formula Value minus cost

Scope Planning estimate

Inputs

Sponsor inputs

Starting values are editable examples. Replace them with your own sponsor package and funnel assumptions.

Sponsorship cost Expected leads

Expected impressions Expected visits

Lead conversion rate Expected close rate

Value per conversion

Reset

Assumptions

What this calculator assumes.

Estimated sponsor value is expected leads × lead conversion rate × close rate × value per conversion. ROI is estimated value minus sponsorship cost, divided by sponsorship cost. Impressions and visits are used only for cost-efficiency metrics. This does not include brand lift, long sales cycles, or post-event attribution limits.