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Attendee Forecast Calculator
Forecast attendance before capacity decisions get awkward.
Combine marketing reach, conversion assumptions, past attendance, growth, and capacity to get a planning estimate for likely attendance.
New attendee formula Reach × CTR × conversion
Baseline formula Past attendance + growth
Capacity Optional cap
Assumptions
What this calculator assumes.
Projected new attendees are marketing reach × click-through rate × landing conversion rate. Baseline attendance is past attendance increased by the growth rate. The forecast is baseline after growth plus projected new attendees, capped by capacity when a capacity greater than zero is provided.
